Quality storytelling for the new Indian audience
Working as a Writer and Director in the industry for the past 8 years. The work encompasses 3 web series, digital ads, short-form fiction as well as documentaries over various social media and OTT platforms like SonyLiv, Amazon Prime Video and Netflix.
These years have also involved a deep understanding into the Millenial and Gen Z audiences. The background of being involved the nascient stages of the digital revolution (overall amassed 200 million views), gives a in depth understanding of various social and OTT platform algorithms and story telling knowledge.
I always had the passion and zeal to become a writer and director from my schooling days in Delhi and I’m more than ecstatic to be living my dream everyday. One of the things that I’ve always held dear is to have a great and collaborative set that everyone loves and put in their 100%.
I’ve worked in the industry for over 7 years now and creating stories and seeing magic on screen still gives me the tingles till date. Lover of Gin and the ocean, trying to travel the world before time runs out, and trying to have fun on a regular basis.
Having worked with several traditional and modern brands such as Britannia, Asus, Black and White, TCL Redmi and many more; there has been a strong focus on quality storytelling of brand philosophy.
A commercial may look spectacular and crafted beautifully but if the main point is lost (ie the brand) then the purpose of advertising is lost.
As a director, focus is always on making sure the story is told in the most entertaining yet logical manner that keeps everyone's best interests at the forefront.