ABOUT MY STYLE
Quality storytelling for the new Indian audience.
Working as a Writer and Director in the industry for the past 8 years. The work encompasses 3 web series, digital ads, short-form fiction as well as documentaries over various social media and OTT platforms like SonyLiv, Amazon Prime Video and Netflix.
These years have also involved a deep understanding into the Millenial and Gen Z audiences. The background of being involved the nascient stages of the digital revolution (overall amassed 200 million views), gives a in depth understanding of various social and OTT platform algorithms and story telling knowledge.
My Work
Commercials
Ongoing
Having worked with several traditional and modern brands such as Britannia, Asus, Black and White, TCL Redmi and many more; there has been a strong focus on quality storytelling of brand philosophy.
A commercial may look spectacular and crafted beautifully but if the main point is lost (ie the brand) then the purpose of advertising is lost.
As a director, focus is always on making sure the story is told in the most entertaining yet logical manner that keeps everyone's best interests at the forefront.
Commercials
Crocs Valentines Day | Feat Jackie Shroff x Orry | DVC
Gates Foundation x Sachin Tendulkar Foundation
Amazon MX Player Launch | DVC
Neeraj Chopra Classic | TVC | Star Sports | JioHotstar
Film and Show Promotions
Wild Wild Punjab Announcement | Netflix Promo
Digital Spot Feat Ajay Devgn | Maidaan on Amazon Prime Video India
Pankaj Tripathi Leaked Audition Tape for Sacred Games | Netflix
What if Netflix Characters Were in Your Hostel ft. Emraan Hashmi
@TheHarshBeniwal & @Mythpat: The Ultimate RRR Stunt | S.S. Rajamouli | Netflix India
Manjulika’s Appraisal Meeting ft. @rjkarishma. | Halloween Special | Netflix India
If Netflix Characters Were In Your School
What If Stranger Things Was an Indian TV Serial | @Mythpat, @Thugesh, Meethika Dwivedi & More
What If Breaking Bad Was An Indian TV Serial | Netflix India
When @CarryMinati Met Sandeep Bhaiya | Aspirants Season 2 | Prime Video India
What If Years Were People | Rohit Saraf, @Jordindian, Vishnu Kaushal | Netflix India
What if your favourite characters were in office?
Film & Show Promos
Ongoing
The collaboration with Netflix has been a long standing one wherein a host of original content as well as marketing videos for their shows and movies were written and made for the young, urban Indian audience that Netflix wants to connect with.
Netflix Home Stories will always be something that I hold dear, because of the circumstances and scale it was made on (it was spread over a period of 3 days, with 30+ cast and crew members trying to pull of a wedding film from our homes during peak COVID lockdown).
Web Series
Web Ne Bana Di Jodi Short Film Apoorva Arora, Veer Rajwant Singh Home Stories Netflix India
Potluck S2 | Jatin, Kitu, Cyrus, Ira, Salonie, Harman,Shikha, Siddhant | 24th Feb | Sony LIV
Overtime | S01E01: Dharti Ki Jung | Social Distancing(What it's like to live in isolation)
Potluck | Official Trailer | SonyLIV Originals | Streaming Soon
Super Pilot
Overtime | S01E02: Koi Mil Gaya | Social Distancing | What it's like to live in isolation!
Overtime | S01E03: Apna Time Aayega? | Social Distancing | What it's like to live in isolation!
Overtime | S01E04: Sadaa Swag Mein | Social Distancing | What it's like to live in isolation!
Web Series
Ongoing
I've always enjoyed working on fictional long form content of various genres and have had the good fortune of working with several industry leaders like SonyLiv, Netflix, Dice Media, and many more.
Some of the notable work where I had assumed major responsibilities was being Head Writer of Potluck Season 1 and 2 (SonyLiv) and Creator of Overtime on Just Human Things (Youtube)
Short Films
Ongoing
Here are some short film and short form content I'd written and directed. Some are in collaboration with brands and some are my own experimental ventures.
Non Fiction
Ongoing
I've always enjoyed conversations and Podcasts in general and have a knack for creating an environment for people to talk because a great piece of Non-Fiction is as good as the subject.
Be it travel or chats with comedians or documentaries, conversations and treatment is what makes or breaks a good non fiction peice for me.
Pulse of Tribe was a project that I took as a part of my working with SBI Youth For India where I was placed in Wayanad, in Kerala. During this year-long rural development fellowship, my project was to document the lives of the Paniya Tribe near Wayanad.
Short Form Fiction Content
Ongoing
Here are some short films I wrote and directed. Some are in collaboration with brands and some are my own experimental ventures.
BIO
I always had the passion and zeal to become a writer and director from my schooling days in Delhi and I’m more than ecstatic to be living my dream everyday. One of the things that I’ve always held dear is to have a great and collaborative set that everyone loves and put in their 100%.
I’ve worked in the industry for over 7 years now and creating stories and seeing magic on screen still gives me the tingles till date. Lover of Gin and the ocean, trying to travel the world before time runs out, and trying to have fun on a regular basis.