I’m a writer and director with a decade of experience crafting ads that blend comedy, chaos, emotions and a lot of celebrity energy. Whether it’s a biscuit brand or a battle royale game, I specialize in performance led spots that aim for laughs and heart without losing the brief.

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My work spans brands like Swiggy, Netflix, Britannia, OnePlus, and Crocs; and has found its way onto both television and your mom’s WhatsApp. I once had the surreal joy of directing Bill Gates and Sachin Tendulkar in the same campaign, and my Swiggy “Memeverse” film picked up two Blue Elephants along the way. Based in Mumbai and Delhi; but more at home wherever there’s a camera, some gaffer tape, and someone yelling “rolling!